Unwind is a fictitious branding project and a visual exploration on the use of gradients to evoke emotions. Unwind offers a line of products designed to aid consumers of alcoholic beverages by softening the effects of a hangover the next day. Its main prophylactic agent is a concentration of Korean Pear juice which is known to help with the detoxification of alcohol. By combining the pear juice with other natural ingredients, its products help people feel better the day after drinking.

The name derives from a literal translation of the Korean word 해장 (haejang) which means to unwind or relieve one's stomach (from the effects of alcohol). It also speaks to one's need to unwind after a stressful week of work. The brand's slogan is "feeling better already," which implies that a person will feel better just by knowing they have Unwind to prepare them for the next day.

Inspired by the meaning of the word itself, the wordmark of Unwind is a visual representation of the act of unwinding through a sequence of typographic transformations running from left to right. Throughout the visual identity, the wordmark is paired with a monochromatic palette of calming blues and a set of gradients to express a sense of calm and tranquility.