In embarking on the logo rebranding and name rebranding project for the local spicy cassava chips snack, now known as "Keripik Pedasq," Amelia delved deep into understanding the snack's essence and its target audience. Recognizing the need for a cohesive and memorable brand identity, she approached the project with a keen eye for problem-solving and creativity.

Amelia's process began with thorough research to uncover the snack's unique characteristics, flavor profile, and cultural significance. Armed with insights into consumer preferences and market trends, she identified the opportunity to elevate the snack's image through a strategic rebranding effort. The challenge lay in crafting a logo and tagline that would capture the essence of the snack while resonating with its audience.

Drawing inspiration from the snack's fiery flavor and bold personality, Amelia crafted a visually striking logo that embodies the spirit of "Keripik Pedasq." Each design element was carefully chosen to convey a sense of excitement, adventure, and irresistible flavor. The tagline, "Berani taklukkan pedasq?" ("Dare to conquer the spice?"), adds a playful yet empowering touch, inviting consumers to embrace the snack's spicy challenge.

Through effective problem-solving and logical reasoning, Amelia successfully rebranded the spicy cassava chips snack as "Keripik Pedasq," creating a brand identity that stands out in the market and engages consumers on a visceral level. This project demonstrates her ability to translate research insights into creative solutions, underscoring the importance of comprehensive reasoning in graphic design and branding initiatives.