Project 2
Company: Northwest Airlines (NWA)

 

 

We at NWA are going through a transition or what we want to call an “upgrade”. Keeping up with the fast moving industry calls for major change in the way the general public perceives us. The change will begin at our face or better known as our identity: THE LOGO; with no intention to stop there even our planes will wear a new outfit, Inside and out! Its major change all at once but geared to growth, stability and dominance. 
We welcome your design firm on board as we start this new journey to success in all areas of the airline industry. 
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Our Improvements…
The Logo: Redesign to match the industry, the fast pace world. It’s a fresh start to our company with the same great service from before just upgraded. There are no limitations, just frontiers.
Corporate package: (Business card, letterhead, envelope) we make our limitations from our identiy we create in the logo
Poster Series: A series of posters with our new identity as the focal giving our passengers or future passengers rout options. (3)
Airport Billboard/Poster Boards: A series of billboards very much like our poster series, with our new identity as the focal giving our present passengers and our new hopefuls rout options. (1)
Boarding passes: We want to think this will be our first official welcome aboard, keeping the very relevant information undisturbed from design clutter; the boarding pass will set the tone of the flight. All passengers will feel proud, safe, and secure flying with us.
Boarding pass sleeves/ticket sleeves: Every “body” needs a cover let ours reflect our aircraft, sleek, and safe be sure to consider customer comfort with size and materials 
Aircraft branding: The first plane in our fleet to upgrade with our new identity will be our A320. Let us take this opportunity to show our tails proud and we can also use this opportunity to stick our noses in new direction. We will be proud of our identity if we have reached this far.