Client: Indola (Schwarzkopf subbrand)
Service: 3d modelling, lighting, animation, compositing
Software: Cinema 4D, After Effects, Photoshop, Illustrator

Indola is a subbrand of Schwarzkopf which sells haircare products for professionals.

According to their streetstyle productline the client asked for an urban setting with billboards and other objects to add texts and their keyvisuals to.

I started with greyscales city kit as base, changed all its textures and added some custom buildings, traffic lights, stuff for the streets and cars. I hand animated something like 50 vehicles by hand and about 150 with mograph. In the end I composed the text in with after effects, because they needed a german, english, french, spanish and russian version.

Concept and visuals / motion design by pixelasm.com | facebook.com/pixelasm | twitter.com/RalfBreninek