PISCIS BLANCO (Zodiac Wine Pisces)
Label Design / Graphic ID / Creative Strategy
México 2021
Piscis is a wine conceived at the end of 2020 with the idea of creating a brand that would differentiate its identity in the boom that Mexican wine is having worldwide. The brand idea was to make an accessible wine of good quality made in the highlands of San Luis Potosí in México, because the creators are of the zodiac sign Pisces we decided to play with the idea and thus think of a brand that will develop different wines with zodiacal theme starting with Piscis white wine and rosé wine.
Client: Piscis / Vino y se fue México
Design & Art Direction: Diego León aka "El Chico León"
In collaboration with: Alice Durquet
Limited Edition Package Design: Juan Manuel Moreno
In the first sketches we were looking to link the texture and movement of the water to the typography as well as choosing one that would allow it to feel freer than traditional wine design, however, we decided to move those elements to the label design.
In the exploration of the label, we tried ways to make the fish the main element of the bottle, we tested screen printing the whole bottle to get the texture of the fish and the water before deciding to go with a more traditional label.
The label design was to look for the positioning in which Piscis is the wine of preference to pair with the typical seafood of Mexico, so a two-color label was made, in which the occasion of consumption is seen having sky and land in the colors of the composition; this is accompanied by the stroke of the fish that as the constellation directly accompanies the logo.
Brand Take-over for launch event
In the end, we were able to build a brand that has become the benchmark for drinking Mexican seafood, sold in the most renowned restaurants in the Mexican Republic and with the optimism of giving continuity to this constellation converted into a white wine.
