Made Up Studio has been represented by Snyder, an artist agency in the US, for many years. They are a joy to work with, and have helped me out over the years on many big, medium, small, exciting, weird, beautiful, crazy projects. To celebrate joining their illustrious UK crew, I've created a sound-driven animated type artwork. Created using Cinema 4D and Adobe Creative Suite. 
PROCESS
Base type - I like to create my own type from scratch for each project, For this I wanted something simple, bold, and legible as it would be distorted a lot later.
SKETCH
I created a design on paper that is both flat and multi-dimensional, with a patterned flowing structure.
ARTWORK
Created in Cinema 4D. I wanted to create a fun, pop, retro feel that appeared both solid and liquid...
ANIMATION
Alternative version:
WEARESNYDER
The all-new Made Up Studio page on Snyder's excellent new site.
Here's the project on Instagram.

Thanks for looking!

Cheers,

Charles

SNYDER X MADE UP
Published: