adidas X Speedflow
For the launch of the adidas X Speedflow, director Erwin van den IJssel worked with The Marketing Store and adidas football to create a live event film. The video above is the product film segment of it, you can find a compilation of the full 10 min film below, or watch it in full here: https://www.youtube.com/watch?v=gFtRg8TFlEQ
The film brought together some of the biggest players in the world including Mohamed Salah, Serge Gnabry, Vivianne Miedema, Karim Benzema, Lindsey Horan, Son Heung-min, Scott McTominay, João Félix, Andreia Faria and of course the one and only Leo Messi!
Maintaining dynamism and energy throughout the ten minutes was vital to engage the audience, so Van den IJssel drew on a variety of styles and techniques. They ranged from a full CG rendered laboratory environment, to digital collage, cel animation and a 3D product tech section. A virtual host was then used to help the audience navigate through the world of Speedfulness. The host was first captured in live action and then created using match moving and 3D simulation.
Production Company: The Panics
Director: Erwin van den IJssel
My role: Lead 3d motion designer
Year: 2021
The film brought together some of the biggest players in the world including Mohamed Salah, Serge Gnabry, Vivianne Miedema, Karim Benzema, Lindsey Horan, Son Heung-min, Scott McTominay, João Félix, Andreia Faria and of course the one and only Leo Messi!
Maintaining dynamism and energy throughout the ten minutes was vital to engage the audience, so Van den IJssel drew on a variety of styles and techniques. They ranged from a full CG rendered laboratory environment, to digital collage, cel animation and a 3D product tech section. A virtual host was then used to help the audience navigate through the world of Speedfulness. The host was first captured in live action and then created using match moving and 3D simulation.
Production Company: The Panics
Director: Erwin van den IJssel
My role: Lead 3d motion designer
Year: 2021
