UNO Educação Brand Identity
UNO is a comprehensive educational project that includes technological and integrated solutions. Unlike other proposals focused only on content and results, the UNO's ecosystem transforms the school reality, promoting autonomy and creativity.
The main challenge of the project was to build a visual universe that explores the flexibility of the ecosystem in an attractive and engaging way for educators, students and families at different stages of school life.
It is part of the brand's value proposition, to promote the importance of getting your hands on and producing to meet real-world educational needs. Therefore, we created 3D icons that illustrate this idea, showing the presence of hands in action. Each illustration represents one of the main pillars of UNO's offering: Maker culture, Socio-emotional development, Media lab (experimentation environment), Logic programming, Educational technology, as well as Bilingual education.
The photographs depict students interacting with this universe surrounding them. We also designed a variety of elements that support and complement the visual identity such as Vector icons, Boxes, Lines, Hashtags, Bullets, Tag, Highlighters, etc.
Client: UNO | Year: 2020 | Services: Brand expression, Brand guidelines, Visual Identity, 3D Illustration
