RTDmx / Ready to Drink Bottled Cocktails
Label Design / Graphic ID / Creative Strategy
México 2021
Created in early 2020 ahead of the ready to drink pandemic trend, RTDmx is created by the same team of talented bartenders that created Runneght with the goal of making a massive bottled cocktail experience with recipes that allow it to differentiate itself from hard seltzers and common bottled cocktails creating new classics such as the "mezcal mule" & the non-alcohol line.
Client: RTD / Runneght Co. Mexico
Design & Art Direction: Diego León aka "El Chico León"
In collaboration with: Alice Durquet
Bottle Design: Juan Manuel Moreno
for the development of the brand we thought of all the new consumption occasions that could appear in the day to day of the new normality and from there we created 5 consumer profiles, with which we adapted each flavor and cocktail to make a perfect match.
RTDmx is made for you to find a way to express yourself and accompany you in all the special or casual occasions in which a good cocktail can be the difference to become something out of the ordinary just by uncorking and sharing it.
The design process was to create a sober and minimalist identity where the grid had a main role and became the basis of the identity, in this way we wanted all elements (from the seals to the mold of the bottle) had its distinctive detail from a color palette that reflects the flavors of each cocktail creating a consistent identity that allows the flavor is the protagonist and a product that stands out on the shelf.
The same logic was used for the development of the glass bottle presentation, where molds were designed with different textures to achieve a variety of experiences depending on the cocktail you want to drink, in the case of the labels, the same elements were used with seal finishes to give texture on the label and back label.
