University of Toronto Scarborough
Master of Accounting and Finance (MAccFin)
Sub-branding — 2022
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The Master of Accounting and Finance Program (MAccFin) is North America’s only graduate degree that integrates both accounting and finance business disciplines.
I was contracted by UTSC to create an Informational Brochure to highlight this one-of-a-kind educational program for post graduate students. The Marketing Department was looking for a visual solution to help the program stand out amongst the other Business Management programs. They were delighted with the design solution and decided to bring the visual style into its LinkedIn social media and faculty presentation templates.
As each program has a distinct colour we decided upon a fresh approach by utilizing Orange and Grey (not usually associated with finance) in addition to the standard UofT Blue. Keeping within the UofT style guide, I expanded on the standard UofT Trade Gothic font by utilizing extended variants for sub-headings. The inspiration for the visual style is the overlapping security patterns used in printing banknotes which utilizes a mix of guilloche and engraving style halftones. I also incorporated the Architectural elements of the campus to reflect the nature of market graphs.
SERVICES
Marketing / Visual Identity / Editorial Design / Social Media / Powerpoint / Infographics / AODA Compliance
