Volkswagen
'IQ Safety'
Who says a safety demo can't be fun?? We built a perfect world that was whimsically stylized in VW Blue, but at the same time grounded in reality. Each element was carefully hand-placed in order for VW's IQ.DRIVE sensors to interact with their surroundings, making the sensor array the vibrant hero. IQ.Drive is the extra set of eyes and peace of mind to navigate the road safely, and we created 11 vignettes in total to highlight the technologies' advanced and reliable capabilities.
"VW vehicles have some serious spy-car-level smarts, and we were asked to visualize the different sensor arrays in all their emergency braking, lane guiding, headlight sensing-glory."
Process
"We had a ton of fun finding the beauty in the technical and creating graceful matrix movements in charming scenes while staying faithful to the IQ.Drive sensor behavior."
Design & Animation: Scholar
Creative Director: Sean Martin
Art Director: Wu Hyun Lew
Managing Director / EP: Anne Skopas
Executive Producer: Ryan McRee
Head of Production: Ryan McLaughlin
CG Supervisor: Tim Hayward
Senior Producer: Aleen Kim
Designers: Amy Wallace, Irma Hasanic, Jina Kwon, Liam Elias, Artem Otvod, Emanuele Marani, Fred Huelar, Javier Tommasi
Boardomatics: Zach Herdman
2D Animators: Matthew McLelland
Model/Texture Artists: Anna Vallario, Olivia Trotter, Susie Scheer, Adrian Troncoso, Cary Janks
3D Animators: Mike Dinocco, Eric Molina, Paul Wei, Carlos Sandoval
3D Design/Animators: Michael Cafarelli, Jay Kim
Lighters: Jacques Clement, Michael Lampe, Cary Janks, Kevin Lu, Jensen Abler
Compositors: Dae Kang, Paulo Dias, Jeff Billon, Rachel Moon, Rich Pernice, Michael Loney
Flame Artist: Dae Kang
Conform Masters: Dae Kang, Kenny Kerut
Storyboards: Gordan Kljucec
Agency: Wunderman Thompson
