Vulcan Inc. is a privately held company with a portfolio as diverse as the interests of it's founder Paul G. Allen. With investments in professional sports teams, commercial and residential real estate as well as green tech and conservation efforts in Africa, the company is truly like no other. The challenge in overhauling their Web site and user experience was to encapsulate the breadth of the company without diluting the importance of the company's multitude of projects and initiatives. The solution was to create a content rich site that allowed the organization to showcase their latest passions while giving visitors an opportunity to explore the boundlessness of their past and future endeavors.