GAEA
Visual identity concept
Brand focused on minaral-based bath and skin-care products. According to the company, its products are 100% vegan and based on soft traditional recepies and natural minerals, what makes them good for everyday body and hair care. Products may be sold as personal items for home body care, but mostly designed for partnering resorts, hotels and spas along the Adriatic coast.
The legend of the brand unites it with ancient mythology of the region. Name GAEA is one of the spellings of greek personification of the Earth (from Ancient Greek Γαῖα, a poetical form of Γῆ Gē, "land" or "earth" [wiki]). Logo design's inspired by ancient female symbols and Matisse paper cut-outs. Identity reflects the brand's general values as natural simplicity and diversity through rhythmic flow of images and clear space. Legend is underlined by earthy tone palette.
Photos & Mockups: Rawpixel, Unsplash
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