This is a visual identity project for a small company of pharmaceutical services. They are the small guys that work with the big pharmaceutical companies, providing regulatory services for new drugs and new market places. They work inside the blue chip ones like GSK, so the one things they had to show is competence.
I was briefed by Carnelian Pharmaceutical Services to design an identity that reflect some key words (not values per se) they had set: dynamic, flexible, continuous and precise.
It was a very nice project to work from start to finish, simple and efficient.
