St. Andrew's Senior Living Services selected our group to develop a new branding strategy to promote their services for senior living within the St. Louis area.  We wanted to break out of the typical advertising of assisted and skilled living facilities where all the ads are extremely similar and interchangable.  Our theme line summed it up "Worry Less".  This appeals to both the elder parent and the younger family members that are looking for a place they can trust with their parent or loved one.  This branding campaign included, logo, web and print.  Chuck Hart - Project Lead & Designer; Walt Jaschek - Copywriting; David Stradal - Photography; Brian Barclay - Designer.