ABOUT THE PROJECT
Nom Nom is a cat treat brand born during the pandemic. A family-based brand that is anything but boring - much like the felines that eat these decadent treats - Nom Nom brings a new feeling into the pet food industry.
PROJECT GOALS
Targeted at millennials and Generation Z, Nom Nom is presented as a sassy, fun, and in-your-face brand. Something that we rarely see in the pet industry.
Nom Nom wants to establish itself as a memorable brand, easily identified and recognized by its followers and consumers.
SCOPE OF WORK
Concept Development
Visual Identity
Brand Design
Packaging Design
Social media design
Collaterals
PROJECT CONCEPT
Costume type and different taglines make each flavor unique with personality and characteristics.
The goal was to distinguish this treat brand from others, appealing to the audience. A tertiary color palette frequently used by tech companies but far from being seen in the pet food market was our choice.
Bold quotes, playful photography, and vibrant colors enrich the brand identity and ensure consistency. These elements will ensure that the Nom Nom identity stays dynamic and fresh as the brand evolves and grows over time.
