Conservative Party Election Campaign 2010
Direct mail proposition
Direct mail proposition
Direct mail produced to promote the Conservative party during the 2010 general election. The concept behind the mailshots was that during the election campaign, the public face a deluge of infographics and persuasive language via direct mail and other means. I wanted to present the Conservatives as a party that would cut through these somewhat confusing graphics and encourage the public to contact them directly with any concerns. I did this by taking such confusing infographics and manipulating them beyond the ridiculous/irrelevant.
