Logo design for NRJ's Mix For Boobs campaign, conceived and created by Ogilvy Social.Lab.
In this campaign to raise awareness of the steps to take to screen for breast cancer, we draw a parallel between these gestures and the gestures used by DJs.
That's why we put vinyl records on the logo.
But it's also a movement, the kind of thing that we share with a lot of people. And what better way to share this kind of information than on social media.
That's why we implemented a #hashtag in our logo.
Learn more about this campaign here.
