VISUAL MERCHANDISING, TRADE MARKETING & RETAIL DESIGN MANAGER
Development of Marketing campaign for end-of-year parties to boost sales
Development of the marteking plan: communication and strategies.
Responsible for Trade Marketing and Brand Manager in 20 branches. Business plan.
Visual Design Stores-Retail Design POS design and planning projects
Selection of products for window’s displays, in close coordination with the Communication Director.
360 Marketing with commercial actions for the FRAPPE calendar.
Commercial agreements with the main wineries and companies in the field (Moet & Chandon, Grupo Peñaflor, Catena Zapata, Escorihuela Gascon, Molinos Rio de La Plata, Zuccardi, Rosell Boher, Pernod Ricard, Humberto Canale, Luigi Bosca, Colome, Campari, Alta Vista , End of the World, Lagarde, Rutini).
Companies in the premium segment. Re-Targeting and positioning as a brand.
Developer of POP material, Merchandising, management with agencies and suppliers.
RETAIL WINESTORE
PACKAGING DESIGN
MARKETING CAMPAINGS IN STORE
STORE DEVELOPMENT
PLANOGRAM
DISEÑO DE ESCAPARATES VIDRIERAS FRAPPÉ
