This is a campaign promoting 'eat your vegetables' to children ages 7-12 years old. The use of a bright and colourful flat vector illustration style is to catch their eye and encourage them to include more fruits and vegetables in their daily life, and also to educate them on the importance of them.
The collection includes:
Point cards | Stickers | Badges | A calendar | Flash Cards | Brochure | Personal Food Diary | Bookmarks | Posters | A Board Game
Point cards the children will receive for every serving of greens they eat in the school canteen.
Stickers which are redeemable after completing a point card.
Badges which are also redeemable after completing a point card. Each badge has a different 'rank', all leading up to being either a Veggie Queen or Veggie King. The more point cards completed, the more badges collected.
