Mayweather Vs. Canelo
Key Art for New Series Launch
Key Art for New Series Launch
For the biggest PPV fight in history by both revenue and total viewers, we chose to discard all trappings of the fight genre. The One required the cleanest, simplest communication possible. Gone are the metallic type treatments, distressed backgrounds and overly retouched action shots. In their place we have two uncomprimising portraits that act as an inconic image for one of the greatest matchups in boxing history.
Photographed by Greg Gorman.
PPV Key Art
All Access Series Key Art
Digital
Face Cutouts
To extend the theme of The One, these two-sided face cutouts were given to every fan in attendance at the MGM Grand Garden Arena. Only one side could face the ring.
