Golden x Doug Rodas
I had the opportunity of being commissioned through Journey Urbano, to work on two different projects for the Salvadoran beer company, Golden.
Golden is known for being a light beer, with a smooth and refreshing flavor, and the company stands out for its philosophy of creating community and for the support they provide to local creatives for the development of their campaigns.
Journey Urbano / Illustration / 2021
The first project, Playas Edición Limitada (Limited Edition Beaches), is a campaign in which 12 Salvadoran illustrators were invited to redesign Golden’s beer label based on 12 iconic beaches in El Salvador.
I was assigned to work with Mizata Beach, famous for its seaside activities, night parties, and stunning nature, so I decided to incorporate these elements into the scene shown in my design.
T V S P O T
—
For the next project, I was invited alongside other Salvadoran illustrators to create one of the six QArt codes for a second campaign called Es Sábado de Golden (It’s Golden’s Saturday).
The QArt codes were created based on the diverse activities that each of the invited illustrators usually does on Saturdays. The concept of my piece was “Stay in and Draw”, which means that my Saturdays are filled with at-home hobbies such as drawing, blasting new music, and watching tons of movies and series with my partner.
