W.O Glass Contractors
Branding Project
About.
W.O Glass Contractors It's a company founded in Tampa, Florida, in 2020, dedicated to providing window and glass installation services, panel installation, caulking, and other services in the construction area. The founders decided to start their own company after years of working and collaborating with other companies in the market.
Challenge.
The founders of W.O Glass Contractors, thanks to their experience, identified that other companies operating in this sector did not have an interest in developing a brand system that would help them with brand awareness.
The research identified that approximately 60% of the companies offering similar services have their brand systems limited to a logo or symbol.
Based on this context, W.O Glass Contractors decided to start a project to create a brand and visual identity that would allow it to enter the market with a clear identity and a helpful tool for its positioning strategies.
Approach.
A path is proposed that speaks directly about the services offered by the company, with a formal appearance that inspires safety, quality, and precision.
The visual exploration allowed the creation of the system based on the effects produced by the buildings' windows or glass in contact with the ambient light. We use straight and semicircular lines in a different order, directions, and sizes, plus the color configuration allows us to represent the silhouettes of other architectural structures, mainly buildings.
Concepts such as the movement that light produces on the surface of the crystals were crucial for creating a versatile brand universe. The visual system works in advertising messages, signage for safety and caution notices, etc. And finally, for corporate communication.
Project: W.O Glass Contractors
Location: Tampa Fl.
Photos: Some of the photographs exhibited in this presentation were taken from unsplash.com and others have been purchased for the exclusive use of this presentation.
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Project: W.O Glass Contractors | Location: Tampa. Fl, Usa.
Year: 2021 | Designer: Alexander Zuleta
