Bang&Olufsen - Bespoke
The aim of this short promo film was to target social media audiences and to open the brand to a wider customer spectrum.
I've been given a lot of freedom and trust and I am happy to show the result and the process below.
Concept/Design & Animation: Simone De iulii
Art Direction: René Christoffer
Sound design: Zelig Sound
In the first chapter of the promo I focused on Cloth (software used Cinema 4D and X-Particles) aiming to have a combination of softness and luxury feeling.
The fabric represent the creative universe that allows the customer to personalize the desired product.
In the last chapter the main focus was Golden Stones. Interesting to see how particles systems help to target the main concept through explosion and collisions.
