總統府音樂會主視覺 2021 Presidential Office Concert

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主視覺設計概念 Visual Design Concept

一場熱鬧的音樂會即將展開，四周的鄰居都熱絡了起來，準備大展身手。一大早，阿里山上的櫻花就飄起悠遠的前奏、稻米窸窸窣窣打著節拍、玉蘭花吐露清香的曲調，藍腹鷴此時優雅地走過，一邊發聲練習，一邊跳到水牛背上準備出發。帶著茶香的微風，在蚵棚間穿梭，哼唱著悅耳的聲響。
「2021總統府音樂會」主視覺元素以嘉義特色組成，搭配微笑著歡迎訪客的「嘉」字。整體以童趣剪紙呈現在地的豐饒質樸，也期望在這片土地上的生命，都能不忘初心迎接每一天曙光。

The players are warming up, and the early morning concert on Alishan is about to begin. A prelude of cherry blossoms swirls through the air, as rustling rice stalks keep time and magnolias sing their fragrant melody. A Taiwan blue pheasant chimes in and gracefully hitches a ride atop a water buffalo, while a tea-scented breeze wafts through oyster sheds with a harmonious hum.

The visual design for the 2021 Presidential Office Concert captures Chiayi's special appeal. The character "chia" (嘉) offers a welcoming smile, using familiar forms that recall the traditional paper-cutting many enjoyed as children. These elements reflect the rich authenticity of local culture, and the hope that the vitality of this land will fulfill its original promise and welcome the dawn of each new day.

主辦單位：中華民國總統府
協辦單位：嘉義縣政府、文化部、外交部、教育部
承辦單位：國家表演藝術中心衛武營國家藝術文化中心
藝術總監：簡文彬
文案：國家表演藝術中心衛武營國家藝術文化中心
平面設計：黃嘉宏
英文翻譯：謝綾

PRESENTER | Office of the President, Republic of China (Taiwan)
CO-PRESENTERS | Chiayi County Government, Ministry of Culture, Ministry of Foreign Affairs, Ministry of Education
ORGANIZER | National Kaohsiung Center for the Arts (Weiwuying)
ARTISTIC DIRECTOR | CHIEN Wen-pin
COPYWRITING | National Kaohsiung Center for the Arts (Weiwuying)
GRAPHIC DESIGN | HUANG Jia-hong
TRANSLATION | HSIEH Lin

總統府音樂會主視覺 2021 Presidential Office Concert

Published: December 16th 2021

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總統府音樂會主視覺 2021 Presidential Office Concert

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總統府音樂會主視覺 2021 Presidential Office Concert

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