BEER CAN DESIGN

George Brown College, Package Design

The back 9 aims to gain strong attention in the marketplace by using a familiar colour palette and elements to the target. The target market is casual golfers aging from 25 - 35. The personality of the brand will be simplistic and clean, as well as informal. The idea of “the Back 9” stems from the second half of a round of golf. Many golfers will say it’s a chance for a ‘reset’ in terms of turning your game around to start playing well if you’re not already.