TREK
Around the World
Why this new approach?
Overall Marketing Objectives:
+ Market Trek Bikes globally.
+ Reach the target audience of college students and commuters.
+ Bring the cycling community together through social media.
+ Market Trek Bikes globally.
+ Reach the target audience of college students and commuters.
+ Bring the cycling community together through social media.
Our Solution:
+ Global print ads, featuring a Trek bike frame and a world known landmarks.
+ iPhone app that allows cyclists to connect with each other and share their
experiences with friends and family.
+ PR will be executed to target college students who purchase a Trek bike by giving
them a chance to win an expenses paid trip to Trek Around the World.
+ Vinyl stickers of
+ Global print ads, featuring a Trek bike frame and a world known landmarks.
+ iPhone app that allows cyclists to connect with each other and share their
experiences with friends and family.
+ PR will be executed to target college students who purchase a Trek bike by giving
them a chance to win an expenses paid trip to Trek Around the World.
+ Vinyl stickers of
