Repurpose With A Purpose

Vintage PSA / Internal Creative

Coronavirus disease or (COVID-19) is an infectious disease caused by a new virus. This global spreading disease causes a respiratory illness that can be fatal. The world has pulled its resources together to help fight this unseen menace. Terms such as 'War on Corona' & 'War-time State of Emergency' have been filling the airways. Immediately thoughts of World War II come to mind and all the government PSAs that were produced during those terrible years. At Touchwood we’ve always been a fan of those posters, their simplicity of message and art. Maybe these great works should be repurposed and updated to address the current situation. It seemed like a logical fit. These works of art were created during key moments in our history. We have arrived at another.

Using these globally recognized communication pieces created in the 1930s through to the 1960s by the likes of James Montgomery Flagg, E. McKnight Kauffer, Polya Tibor, Raymond de Valerio, J.Howard Miller, Dick Williams & Jean Carlu to name a few. We recycled them and gave them new meaning to help educate, inform and remind us—We’ve faced terrible things before and we’ll get through this together.