Laurynn Chong's profile

Retail Design | Paul Smith

Presentation Board
Project Brief |
To design a luxury retail store for Paul Smith at Unit 2.22.00 - 2.23.00, L2 & L3 at Pavilion Kuala Lumpur, Bukit Bintang, 55100 Kuala Lumpur, Federal Territory of Kuala Lumpur with the size of 1.717 sqft.
Client Brief |
Paul Smith is a British fashion designer. His is founded on his designs for men's clothing, but his business has expanded into other areas. It specializes in ready-to-wear, lifestyle accessories, home furnishings and jewelry.



Intermingle Rhythmic

Concept Statement |
The design was inspired by the stripe pattern design of Paul Smith. It is Paul Smith’s classic pattern which they often use for their product design and store outlet design. The stripe include straight line and curve. To curve is to defined as to move or follow in a smooth bend, continuous rhythmic way without sharp angle. Hence, the keyword that extracted from my concept is Stripe and Waves.​​​​​​​
- Concept Sketches -
- Concept Model -
- Point of Sale Area -​​​​​​​
- Shoe Display -​​​​​​​
- Women Clothing Display -​​​​​​​
- Reception -​​​​​​​
- Mannequins Display -
- Women Bags Display -
- Men Clothing Area -
- VIP Fashion Display -
- Jewelry Display -
- Fashion Show Display -

Construction Drawings |
- Sections -
Retail Design | Paul Smith
Published:

Retail Design | Paul Smith

Published: