Duckhorn Vineyards
Packaging Design
Objective
Create a new premium brand and packaging system for wine product. The design will reflect two different price points. First, will be a high-priced premium wine selling for $120 per bottle. The second is a lower price point wine between $16–20 per bottle. Include a front and back labels, capsule and neck band designs.
Approach
My goal is to develop a premium and modern look for Duckhorn Vineyards in order to make the brand look more appealing to younger target audiences. I mainly focus on typography that would look modern but still carry the brand’s tradition of quality and excellence.
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