The Atenea Carter Vocal School is a small training and coaching centre that focuses on the voice and the body with a comprehensive and holistic approach. Atenea’s vision for this project involved a timeless and fresh character, connected to the idea of well-being.
Challenge
The challenge was to provide personality and to create an identity design for a yet-to-be-inaugurated centre. To achieve this, we had to develop promotional materials and design the art direction of the materials that were later produced.
Solution
We worked on the identity design of the school based on the concept of sound and the waves of the students’ voices. In the different applications, such as the promotional material, we gave the figure of Atenea the importance it deserves, since the school has an author’s signature.
