THE BRIEF
You don't have to compromise your style just because it's winter. As part of the Converse Create Next campaign, we were asked us to create awareness and social buzz around the all new winterized Chuck Taylor All Star Lugged 2.0
THE IDEA
“CONVERSE ARCTIKTOK”
“CONVERSE ARCTIKTOK”
To demonstrate how these Chucks combine style, comfort and warmth that hold up to winter, we created a frozen TikTok studio and invited 30 influencers and Converse All Stars to come try on a pair and put them to the test. Our 16 foot mobile freezer was kitted out with blowing snow, ice, and a custom sound track by All Star singer / songwriter Ana Sofia -- complete with synchronized LEDs of course.
On TikTok, creators posted a video using Ana Sofia's new track "No Negotiations" flexing on their own creativity and self-expression, while showing off the style and function of the Chuck Lugged 2.0
On TikTok, creators posted a video using Ana Sofia's new track "No Negotiations" flexing on their own creativity and self-expression, while showing off the style and function of the Chuck Lugged 2.0
Results: 200K + views (after a couple days) and counting.
Recap Video
