2020 OLIVE YOUNG AWARDS & FESTA PACKAGE DESIGN DEVELOPMENT
HEAZ designed the 2020 Olive Young Awards & Festa's Advent Calendar and Goody Bag packages and Brochures, and in the case of Advent Calendar, we developed our own internal illustration. It emphasized the key message ‘Real Beauty Inside’ by developing consistent tone and manners throughout various designs.
HEAZ designed the 2020 Olive Young Awards & Festa's Advent Calendar and Goody Bag packages and Brochures, and in the case of Advent Calendar, we developed our own internal illustration. It emphasized the key message ‘Real Beauty Inside’ by developing consistent tone and manners throughout various designs.
Client_ Olive Young
Year_ 2020
Brand Location_ South Korea
Advent Calendar & Illustration Art Director_ Yumi Jung Designer_ GeunA Kim, Miae Kim, Hyunjung Kim
Goody Bag Art Director_ Sungyoon Kim Designer_ Suna Jung, Hansol Ryu, Kihun Lee
Brochure Art Director_ Hyunjung Kim Designer_ Jinsung Yang, Jiyoung Hong
Photographer_ Junghun Yeom
Year_ 2020
Brand Location_ South Korea
Advent Calendar & Illustration Art Director_ Yumi Jung Designer_ GeunA Kim, Miae Kim, Hyunjung Kim
Goody Bag Art Director_ Sungyoon Kim Designer_ Suna Jung, Hansol Ryu, Kihun Lee
Brochure Art Director_ Hyunjung Kim Designer_ Jinsung Yang, Jiyoung Hong
Photographer_ Junghun Yeom
This is a Goody Bag containing about 30 products selected at the 2020 Olive Young Awards. The efficient structure considering the weight and characteristics of each product, functional aspects that make the most of the bag's functions, and simple and intuitive designs that emphasize events are balanced.
Advent Calendar, which contains a variety of 30 sample products from brands loved by Olive Young over the past year.
The efficient design structure developed in consideration of the size and characteristics of various products adds fun to open one by one and strengthens the brand experience. Another point to note is that the minimum use of paper was considered when making it.
