Assignment: Review 3 brands and choose an ad by one. Explore that brand's logo, colors, typefaces and ads, then create an ad that is this brand's opposite in look and feel.
Brand 1: The Body Shop
Brand Fonts
Title: Recoleta Medium by Latinotype
Body: Alergia Grotesk Normal Regular
Brand Colors
Dark Green: 004536
Lighter Green: 007e75
Buff: f9f3e7
Brand 2: Sephora
Brand Fonts
Body: Helvetica Neue by Max Miedinger
Brand Colors
Red: f20020
Black:000000
Grey: eeeeee
Brand 3: The Container Store
Brand Fonts
Logo: M Ying Hei HK W8 by Monotype HK
Body: Osnova Small Caps Std by AndrijType
Brand Colors
Logo blue: 0057af
Lighter Blue: 0099eb
Light Grey: f6f6fa
Chosen Ad: Sephora's "We Belong to Something Beautiful" Campaign
Original Banner Ad for Sephora featuring a hand drawn typeface with bold bright saturated colors and a composition with several focal points.
ORIGINAL AD
Ad Recreated using Opposite Aesthetic of soft muted colors and photo-realistic model
