Lucas is a UK-produced car battery. The brief was to create a more modern, attractive, and minimal battery packaging design for three packages. I used their primary colour green for the Premium product and other secondary colours for the rest.
Using a glowing green light, I visually show the power of the battery and the waves to show the speed. And I used very minimal elements, colours, and typographic approaches to reduce the visual clutter and make it more appealing to the eye.
Some of the other design variations.
Thank You!
