In a campaign, names are everything. They are among the most visible components of any layout and dominate street signs.
When I was brought on to design Arlene Chin's campaign for Tempe City Council, the most immediate challenge was making a campaign and name memorable with just four letters!
Arlene had chosen the colors—purple and green, a nod to women's suffrage and equal rights—but I chose the Arpona superfamily specifically because the tittles on characters like "i" and "j" were diamonds. I then extended the look to incorporate lozenges and a diamond crosshatch background.
When I was brought on to design Arlene Chin's campaign for Tempe City Council, the most immediate challenge was making a campaign and name memorable with just four letters!
Arlene had chosen the colors—purple and green, a nod to women's suffrage and equal rights—but I chose the Arpona superfamily specifically because the tittles on characters like "i" and "j" were diamonds. I then extended the look to incorporate lozenges and a diamond crosshatch background.
I also set the tone for the campaign with the creation of the slogan "A new voice with experience". The slogan calls back to her unique situation: she had been appointed to fill a vacancy on City Council, but this is her first campaign for public office.
Further digital and print deployments of the identity will be rolled out all the way through the March 2022 primary and May 2022 general election for Tempe City Council, including printed literature, large street signs, and mail and social media collateral.
