Web Development Company Rebranding

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Project for the Web Development Agency

We did a great job for one company that develops websites. First we created the Brand Book, the Logo, the UI kit and the website with a web and mobile version. Working on the whole range of work is very easy. We clearly understand the goals and objectives of the client and therefore you plan everything in sequence and reach the set targets.

Objectives:

- Reduce costs for outdoor and media advertising;
- Increase revenue by recruiting customers from the Internet;
- Provide relevant information to customers and partners;
- Establish a timely call to customers and visitors;
- Represent your own company and products or services in a better light;
- The site can be a platform for training new employees or a service for communication and more.
- Recruit new employees of the company.
- Creation of a new easily recognisable brand.

To solve these problems, first we created the Brand Book.

The Brand Book is an official document that contains the standards for the visual style of your company. It describes the main values and features in the promotion and development of the brand.
A brand style guide will be especially useful for new employees. By familiarising themselves with the rules in advance, newcomers will get up to speed on the brand system. It's better than learning by making unfortunate mistakes, right?

The Brand book can be divided into 3 main sections:

- Brand
- Brand identity
- Rules of engagement

We also created the UI Kit

The user interface kit is used to simplify, unify, and integrate the creation of large projects. It not only allows you to quickly and efficiently create each next page using components and patterns from the previous ones, but it is also the main design document of the project, which is checked by everyone: designers, layout designers, developers at every stage of the project.

Each element of the UI Kit can be used repeatedly on any of the pages of your site, portal, or application. The more pages you have on your site, the greater the need for the UI Kit. You need it to make all the elements look harmonious.

Today any site must be necessarily optimised for mobile users. And this is not just a recommendation from the search engines, it is already a necessity. Otherwise the site will lose its clients, because the share of mobile users is much higher than that of desktop users.
That's why we also created a mobile version of the site.

Here you can see how the application form looks like.

We also created a mascot

Originally, mascots appeared as sports mascots for teams, clubs or competitions, particularly the Olympic Games. But over time, such characters began to be used as brand symbols as well. A mascot can be a company's trademark or simply be part of the brand identity.
Creating a brand character is another way to communicate.

Mascots serve several purposes:

- Appeal to emotions.

Branded characters mimic human communication. In photos or illustrations, it is the "live" objects that first attract attention.

- Make a complex product more understandable for consumers.

Proper branding helps the audience better understand the product and interact with it more willingly. It's often innovative or technically complex products that need a simple, welcoming presentation.

- Engage users.

Gamification is used in marketing to engage audiences in active interactions and increase brand loyalty.