Belcorp
One Design System, three cosmetic brands
One Design System, three cosmetic brands
Applied methodologies:
Competitive benchmarking User & Product discovery, User interviews, Usability testing, Information Achitecture, Lo-fi prototyping and Hi-fi prototyping.
The challenge:
We had the great challenge of achieving a modular and scalable design, and a system that would manage the content of the 3 beauty brands, in an easy and flexible way, building a library of components to cover the needs of all products and services.
Unify current communication channels:
• Create groups DS themed
• Avoid email chains that nobody reads
Generate touch points between areas:
• Regularly
• Interdisciplinary
• Include leaders
• Guided by a Scrum master
Improve meeting effectiveness:
• Previous agenda setting to be treated
• Joint goal setting
Interdisciplinary training:
• Internal workshops to transmit knowledge
• External training to incorporate skills
Use of defined tools:
• Make deliverables of the different areas available for consumption at the company level
• Use deliverables from other areas to generate consistent new material between are
Results:
A Design System to achieve a hierarchical visualization of all the products offered by the 3 Belcorp’s brands, components were designed to show the relevant information to the user in an attractive way.
A Design System to achieve a hierarchical visualization of all the products offered by the 3 Belcorp’s brands, components were designed to show the relevant information to the user in an attractive way.
