The first step of a brand is to start with the logo! Rough logotype is chosen to appeal to teens and young adults, and the brand's identity is described as "the cool, mature friend that knows a lot about their passion." As a logo must be flexible, there is a set colors to work for both black and white printing as well as brand colors.
For the packaging, some minor product design was necessary. This included, for an audio equipment manufacturer, to design model series logos. For example, the "Bassline" series is for entertainment, such as listening to music or movies, and playing video games, all with dynamic ranges of sound.
Using 3D models in Adobe Dimension, prototype images of the product for display on the packages were generated. Dimension was chosen due to being built to create mock-ups, therefore, in the case of the headset, the model logo was easily incorporated onto the item.
Scale prototypes of the packages were printed and constructed. The brand's identity comes through in the clean imagery that is also rough around the edges... Literally.
As the brand is a for-profit company, an E-commerce website is the natural next step when taking the brand online. Designed in Adobe XD, the website prototype is semi-functional, with modals for logging in, searching, and checking the cart, as well as pages necessary for running a webstore. Take it for a spin yourself below!
