As Café Diem in central Iowa is an established local brand, this project's purpose was to improve branded content where there was opportunity and generate supplemental content to promote the brand.
The brand's opportunity for improvement lay mainly with the website, which, at the time, was not mobile-friendly and tended to be difficult to navigate. The redesign comprised organizing the desktop site and adding a responsive mobile version.
Supplementary brand material included package design and business cards for upper management.
New deliverables for the brand are social media posts and advertisements, as well as an animated billboard.
