The International Festival Wratislavia Cantans, a renowned classical music festival from Wrocław is very important to me. The name is in Latin and literally means “Wrocław sings”. Its various installments have been held annually since 1966. As a fan of classical music living in Wroclaw I am always anxious to take part in them. That’s why I decided to design a corporate identity for the Festival as my Master’s Thesis.
My project is divided into two parts: the corporate identity of the Festival as an organization and promotional materials and graphic elements for the current, 48th Festival.
The identification of the Festival as an organization contains a logo and stationery elements. This part should be used during preparations for the Festival and to identify Festival-related publications etc. The main element of the identification is the logo. I’ve chosen the gothic rose window as the motif, mainly because those are present in Wrocław’s famous gothic churches and cathedrals. This form is also very versatile as a graphic element. The logo itself merges the classical shape with a simple and elegant form, which makes it perfect to represent Wratislavia Cantans.
The second part of my identification is comprised of promotional materials for the 48th edition of the Festival. I’ve designed a graphic motif, which links the shapes of gothic windows with bright colorful fillings. This clash of classical shapes and modern fillings is meant to create an interesting impression.
This graphic motif can be used on promotional materials (outdoor, citylights, billboards, posters, etc) and other publications during the Festival (repertoire, programs, tickets, invitations, CD covers etc) .
Additionally I’ve designed means of identification for employees and volunteers. Those are polo shirts, elegant ties and folders for notes (for artists). Among them are also gadgets like mugs, buttons and carry-on bags. As an exclusive gift for artists and sponsors I prepared cufflinks and a set of 3 CDs with recordings from previous installments of the Festival.
