Herr Menig Junior
Kids Optician Identity
Brand identity that features colorful geometric shapes and playful illustrations for Herr Menig Junior, an Optician for kids.
The retail shop is a playful offshoot of Herr Menig Optik, an established Optometrist in Nürnberg, Germany.
See the full case study on: transatlantika.co/herr-menig-junior
← Promotional postcard design and detail of the retail store interior.
← The unusual retail interior was designed by Raum Klaue.
← Silly creature lurking and street signage for the retail shop in Nürnberg’s city center.
← Fun geometric shapes accompany the owl logo on promotional images.
← The friendly color palette is inspired by classic toys and the storefront of Herr Menig Optik’s main shop.
← The Herr Menig Junior logo relates to Herr Menig Optik’s initial logo, that is used for the shop for grown-ups. The owl parent had a child!
← Another weird friend in the store and some window signage.
← More patterns and a shy blob.
← Color application in the shop and a tote bag design worn by a child.
→ See the full case study on: transatlantika.co/herr-menig-junior
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Herr Menig Junior
Kids Optician Identity
Created in 2021
Herr Menig Junior
Kids Optician Identity
Created in 2021
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Client: Herr Menig Optik
Creative Direction & Illustration: Transatlantika / Philipp Zurmöhle
Client: Herr Menig Optik
Creative Direction & Illustration: Transatlantika / Philipp Zurmöhle
Retail Store Photography:
Maria Bayer
Maria Bayer
Retail Interior Design:
Raum Klaue
Raum Klaue
