2021 Bonitas medical aid
DATE: 2020
CLIENT: Bonitas Medical Fund
MY ROLE: Build and create of Brand CI for ATL (Above the Line)
Art Direction,
Creating of visual language,
Alignment to 2021 Brand strategy and sales initiatives,
Align to product strategy for 2021,
Brad Review and final sign off.
PURPOSE: Education and promotion of Bonitas Medical Fund Product offering for 2021. This is to assist potential clients make the right choice for their medical & financial needs.
Educational posters up selling plan benefit to aid in the promotion and selling to potentially new members, giving brokers and sales team extra marketing elements to influence potential customers.
2021 COVID-19 information hub Promo Video
2021 Product Brochure layout
Creative an comparative view in paper and digital product brochure of network and non-network option. Giving members and potential members an easy overview
