LADY MACBETH BRANDING
Lady Macbeth is a French-made modernized musical of Shakespeare’s Macbeth with French chansons. The story gives hints about her background and character without getting away from the real story. The brand portrays the story from the perspective of Lady Macbeth, depicting her background and fierce character from a young and up-to-date perspective with French Chanson music. It shows the unseen side of her.
The story is dark and violent but also witty and warm. The tone of voice for Lady Macbeth is sensual and provocative with a young approach. The branding takes its inspiration from Art Deco figures and burlesque culture.
The target audience is mostly female college students, between 18-25 years old. They are starting to get their independence and motivated to make a career. They are culturally sophisticated, self-expressive, and sociable.
Most often, the logo will be presented on a Floral white background but can also be adapted for use on a Dark red background by reversing the colour of the letters. The heart will remain black and it reflects her villainous character.
MERCHANDISE
