Moura Batteries

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— Car features with Tatá Werneck

A campaign starred by, actress, presenter and comedian Tatá Werneck maintains the high standard and care with production, which marks the work of the Moura battery, but with some details that mark the evolution of the concept and strategy. The narrative emphasizes the differentials in technology, quality and innovation, which anchor the positioning of a premium brand like Moura. In this context, Tatá, with his charisma and irreverence, adds a touch of humor to the script.

Communication is also made up of a radio spot, merchandising action in the "Lata Velha" frame of "Caldeirão do Huck", and trade marketing materials.