Bhawna Patkar | Generating Business Ideas
Ideas matter. As a business leader and entrepreneur, it’s essential to generate as many ideas as possible.
Here are some ways to generate new business ideas.
Step #1: Brainstorm
Creative brainstorming is a method of problem-solving that includes brainstorming ideas and then testing the idea with others. Brainstorming requires being open to new ideas and willing to discard old ones without judgment, which can be a challenging process when working.
Step #2: Filter Winning Ideas
Once you’ve brainstormed ideas, you can filter them using a SWOT analysis. The SWOT analysis is a popular tool for evaluating and analyzing ideas. Here are some examples of how this thinking framework can use it to evaluate ideas:
- It helps a brainstorming group focus on the most important ideas, like strengths and weaknesses.
- It helps a brainstorming group find opportunities that may be overlooked, as well as threats that may arise.
- It helps you create a clear path to take action on your idea and move it forward in the right direction
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