Mari – JOIN THE LAMA

Mari is a new In-Drink made from Riesling white wine,
Elderflower and naturally stimulating Mate.

The Lama is a perfect mascot for our drink, since it comes
like the Mate from South America, it's a curious and
social animal and in Europe is often held in wine-areas.

The Claim "Join the Lama" enhances the feeling that drinking Mari is something you do in a community.

Samples for Bars come in a simple cardbordbox with straw.

© Katrin Bichler, Kathrin Heimel, Stanislaw Lewiki, Jonas Weber

To "complete" the logo on the coasters you have to lay them beside each other.
You can play and build your own eternal patterns with friends.

© Katrin Bichler, Kathrin Heimel, Stanislaw Lewiki, Jonas Weber

Or like Mari on Facebook: https://www.facebook.com/jointhelama?fref=ts

Additional to the minimalistic packaging we created a unique picture-style,
creating the perfect summer feeling.

© Katrin Bichler, Kathrin Heimel, Stanislaw Lewiki, Jonas Weber

A special thanks to our photographer Daniel Kovacs.
Check out his behance profile here:
http://www.behance.net/danielkovacs

© Katrin Bichler, Kathrin Heimel, Stanislaw Lewiki, Jonas Weber

To promote our Drink we designed minimalist posters and ads with cheeky headlines.

"Respectable Girls go home when it's light – Mari stimulates naturally. Join the Lama"

"The summer is a bottle – Mari tastes like Summer, even if it rains. Join the Lama."
This is a wordplay, since in German someone being a bottle means he/ she is a whimp.

© Katrin Bichler, Kathrin Heimel, Stanislaw Lewicki, Jonas Weber

"To stay the insider-tipp of the year, we unfortunately can show our mari only very small.
Why don't you come over to our both at the Discocontact to learn more."

Ad to advertise Mari at the Discocontact – Fair

© Katrin Bichler, Kathrin Heimel, Stanislaw Lewiki, Jonas Weber