Spetses_final_final_v2.pdf

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status: MEDS workshop tutor

theme: city branding

location: Spetses, Greece

workshop tutors: Jelena Jelačić(Serbia), Marwan Zgehib (Lebanon)
particians: Mina Jakovljević (Serbia), Nourelein Elmarsafy (Egypt), Pamela Faris (Lebanon), Yulia Shestakova (Russia), Kirill Erashov (Belarus), Palina Kauriha(Belarus), Mykyta Lytvynenko(Ukraine), Elena Caitaz(Moldova)

Spetses final_final V2

Spetses_final_final_v2.pdf is project that consists of two main parts: creating clear visual identity and mapping MEDS projects with beacons.
During the workshop we tried to feel and understand Spetses in order to create a city identity. The first part of it was exploring the island, gathering inspiration and talking to locals. After that, we discussed what we want to show and how we want to show it. We decided to map the places that are familiar in Spetses and must-see tourist destinations as well as this year’s MEDS workshop projects.

We chose to make icons that will represent something that is specific to the island such as honeycomb, carriages, sea, fish, pinecones etc. For the colour palette, we decided on dark blue, light blue, orange and magenta which are the colours that we see most around the island. We hope that we created a clear visual identity which locals will see as part of them and tourists can easily understand.