PACKAGING
The overall packaging will be using raw materials such as grey cardboard, which suits the brand identity of raw chocolate and organic ingredients, showcasing the brand's commitment through both its chocolates and its packaging. Grey is used as a neutral colour instead of the chocolate market’s typical brown packaging. Complementing the base grey with striking and colourful elements creates an interesting contrast that makes the packaging stand out from its competitors and caters to the urban/modern demographic. A rubber stamp is used to create the manufacturing date on the packaging for a handcrafted and artisanal flair.
Different colours and shapes are used to represent the different flavours.
60% - A sweet smile for a semi-sweet chocolate
70% - A sparkle for the perfect balance between bitter and sweet
80% - A smiling face/sunny demeanour despite the bitterness in the background
90% - Sharp edges represent the extreme bitterness
Musang King – A minimalist durian shape
Mint – A cool colour and shape to mimic mint’s cooling sensation
Packaging Box 01 -
Your Daily Power-ups /Happy Pills
This packaging option presents the brand’s raw chocolate products as little happy pills for bursts of happiness and energy. Every flavour comes with a special quote that helps spread positive vibes and put the customer in a good mood.
The unique, candy box packaging is very distinctive compared to other brands, which will be an easy talking point for potential consumers. The flip cover on the top locks the chocolates in to prevent them from falling out, while the slide-out tray with tracing paper allows for easy access.
Packaging Box 02 -
Emphasise on the SKU
A much more simple and direct packaging design using the existing packaging size with an emphasis on each flavour’s unique selling points. The slide out function allows for easy access.
Project | Branding & Packaging Proposal for Chocolate Brand
Designer | Jiesam.L
Year | 2021
