InvoiceNxt is enabling uncomplicated supply chain financing
We had a pleasure to work with Singapore-based fintech company and develop a strong yet youthful brand and online presence for it’s key financial solution - InvoiceNxt.
InvoiceNxt is connecting corporate buyers, suppliers, and lenders - making working capital accessible on fair terms. The solution completes the digitization of the supply chain of large corporates with thousands of suppliers and millions of transactions, eliminating manual efforts by leveraging already existing data.
InvoiceNxt envisions a world in which suppliers are paid instantly, in which working capital becomes easily available to companies of all sizes and in all markets while ensuring fair terms that benefit SME-suppliers as much as corporate buyers.
We’re delighted to see the brand and product come to life and happy to share the process and outcome. The following presentation introduces the core principles of InvoiceNxt brand and identity system.
Check our fintech design projects - Fintech Branding Studio
Our Role:
Brand Discovery
Brand Development
Identity System
Brand Guidelines
Pitch Deck
Web Design
InvoiceNxt logo features a smart dual-meaning design concept. The icon shows a monogram of I & N letters and a checkmark (✓). The Checkmark symbol visually communicates successfully fulfilled early payment requests, improved SME’s cash flow, and implementation of ESG-concepts across the supply chain.
As the attitude of the brand began to take shape, it heavily informed how we decided to approach the look and feel of the identity. Every element needed to be well though-out. From the youthful InvoiceNxt logo to the slightly serious wordmark, to dynamic identity system.
From the beginning, Fintech branding studio and InvoiceNxt agreed we need to create a strong brand which will be seen — it’s an ideal balance between established and trusted corporate finance solution and a modern tech innovation product. The brand needed to feel approachable, highly experienced, and knowledgable.
